Magnify Your Momentum

What causes the biggest delay in making sales as an entrepreneur? It’s hiding behind screens. 

In the early days, when you’re trying to build traction, old-fashioned shoe leather is the ultimate tool, and it’s one many try to avoid. We trick ourselves into believing that social media will drive sales, and for the majority of solopreneurs, especially those new to the role, it doesn’t happen. 

The benefits of human-to-human meetings are unmatched. You learn a ton of valuable information when you see their expressions, hear their questions, objections, and gauge their enthusiasm. This priceless insight informs a wealth of areas, including your messaging, content, and product development. 

One strategy that’s worked for me is to begin with a single geographic area, one immediately around you. Start where you’re known and already have connections. Networking is easier in familiar territory, as it allows you to meet future customers in person and return for follow-up appointments. It’s also efficient. 

While it’s tempting to hide behind your screens, don’t be fooled into relying on social media and the noise it creates in your head, not to mention the time it takes. Step into the field, lead with you, your passion for helping customers solve a pressing problem, and your enthusiasm for your product or service. 

As you move through these client interactions, you can then post on social media what you learn, where you go, and what’s happening behind the scenes—a beautiful blend of online and in-person. 

This is how you magnify your momentum. You meet contacts, expand your connections, fill your knowledge toolbox, like a domino effect, opening one door and then another.