When You're Standing at the Trail Head

Every meaningful journey begins at the same place: standing still long enough to decide to move.

For a moment, we survey the scene, consider our options, evaluate risk. We ask if this is something we genuinely want to do. Then, a decision happens. After all, we are women of action.

Let this be the month you stop admiring the life you want to live and start building it. You’ll still have concerns and see challenges that try to derail you, which is normal. When those moments arise, consider these insights to keep you moving.

Here’s what often shows up at a new beginning:

This photo of me was taken over ten years ago, in telluride, co. no doubt, i was thinking about where i was, and where I wanted to go next. It wasn’t long after this trip that red & rugged became a kernel of thought.

• Excitement mixed with uncertainty - part of choosing a new path is embracing the unknown. Lean into the excitement. Here’s what I know: when the mystery looms large, find evidence that you are capable. “I am capable” is a believable, calming trait that I find most people will adopt. Try it on. 

• Comparing your beginning to someone else's middle - when all the influencers and “everyone” (usually exaggerated) is doing “better” by your assessment - ask yourself: Are they in their first month, an initial launch year, or am I looking at their results after a decade of consistent effort? Usually, it’s the latter, which isn’t helpful to measure against. 

• Waiting until you feel completely ready - there’s no such thing, period. You’ll never have full, complete data on every aspect. When you’re not ready, be willing. 

• Forgetting that confidence grows while moving, not before - Confidence is in the doing, not the waiting (or reading, or researching). 

Use these four practical actions to get you started:

• Choose one next step instead of planning twenty - you don’t need to know the next five years to start. Too many things shift in year one; you’ll revise and tweak as you learn. 

• Celebrate movement rather than perfection - done is better than perfect. Be proud that you are trying something new, different, and willing to learn and grow. Most people never leave the comfort of their current situation (even when it’s miserable); they’re too afraid of change. You’ll have lots of good stories to share around the campfire. 

• Let curiosity become your compass - ask yourself, what if this is possible? What would success look like for me? How can I make this work? 

• Trust that clarity often arrives after you begin - just like confidence, most things become clear in the movement. Some elements you just can’t forecast or imagine until you start. 

A reminder: Every path you've admired was once someone else’s scary first step. 

They didn’t have all the answers either. Like you, they decided to move with courage and confidence - as a capable problem solver. 

Expecting the Ebb and Flow

Some weeks are an easy climb, others are a slow crawl. It’s what you learn managing through the ebb and flow of entrepreneurship, of business cycles. As a new business owner, what’s the best thing you can do for yourself? Instead of fighting it, expect it. Change is part of the deal. It’s a normal piece of the puzzle. Those who succeed don’t have all the answers; here’s what they do have. 

Trust that what you don’t yet know, you will learn. Don’t get knocked off course when the tides change - and they will. Connecting with customers, writing with ease, or launching a product is rewarding, exciting. Enjoy these times, stay focused, and ride the acceleration, not on a whim, but by being aware of what’s happening around you, intentional in your decisions, and making the most of opportunities.

When a shift happens - in the world, your industry, your business - decide that you will handle what comes next. This is where I see a big disconnect with new business owners. Something is harder, takes longer, is unexpected, and you’re afraid because you don’t have the answer. Suddenly, you’re wading into the unknown. Peace of mind (and the answers) comes with a new perspective. 

When the words aren’t flowing, the calls aren’t returned, or your timing is off, don’t throw in the towel or make it mean you are failing. It’s a data point, a chance to learn, adapt, and refine. It is not the time to apply more pressure or sit idly on the sidelines. In these moments, be curious, name what is working, then explore what isn’t. Take one step at a time with confidence, knowing you will figure it out. 

Be that steady hand on the wheel, trying, testing, and tweaking. Then decide, move forward. And the cycle begins again. 

Interest Is Your Compass

In my conversations with women, I find that many are looking for an immediate answer, a quick solution to the question of what comes next in this new chapter. Most don’t want to wade into the unknown with enthusiasm in order to uncover what’s possible. Often, we’re too practical for that. We lament, thinking of how much time we’ll waste. (I know, I’ve said those words myself.) We’d just like the answer, please. So we can keep going. Yet, it doesn’t work that way. 

Follow what feels interesting, and see what direction it inspires.

For those of you staring straight into change, a transition, the mystery of it all, here’s what I recommend. Dial the noise down a notch and alter your environment. Note what captures your attention. See where your compass points. In the midst of bright sunshine and longer, more luxurious days, this is a perfect time to be open - in your mind and in outdoor spaces. 

As crazy as it sounds, slowing down now to reveal your interests is what allows you to move faster, later. An intentional pause saves time in the long run, avoiding unnecessary restarts. One thing I know: if you don’t pause for a refresh, you speed into chaos.

And if you say, “I have no interests,” then spending time in the quiet is at the top of your list. You’ve kept yourself so busy that you haven’t yet allowed your interests or passions to come alive, to be heard. That’s job one. It will be uncomfortable; however, do it anyway. Walk without your phone, or sit on the floor and take some deep breaths. Practice being in silence until the chatter dissipates and you can hear yourself nudging and inviting what’s next. (If this idea terrifies you, then you might explore why.) 

Instead of following your usual routine and doing what makes sense, follow what feels interesting and see what meets you there. 

If this sounds like where you are, and you’d love more inspiration, I invite you to explore Visions of Possibility.

Reclaim Your Creative Rhythm

How much time is baked into your calendar to tinker, trial, and tease out ideas? We are so quick to dampen our creativity with weighty questions of business models, strategy, and pricing before a kernel even takes root. Trying to solve these questions at the discovery stage dims any hope of hearing our own voice, allowing the vision to grow, and following our gut instinct. Here’s a lighter, more playful path.

This month, we kick things off by loosening our grip and opening the door to wild creativity. Not the hectic, frenzied kind, the open and freeing kind.

Grant yourself flexibility to see where ideas take you.

• Let go of control. (Practice spontaneity, flexibility).

• Make time to pause and ponder. (Avoid the urge to be “productive.”)

• Be open to ideas that aren’t complete. (Trust you’ll handle that later.)

exploring my wild creative on the streets of brooklyn, New york

What I’ve learned is that a conscious disconnect from control comes from ease, not effort. Ease means trusting yourself to know what’s genuine and calling for your attention. (For those of us who like control, this is a rough one. It takes practice.)

Ease can look like:

• Sketching, strolling

• Playing, prompting

• Journaling, jogging

• Tinkering, testing

On my journey, I’ve imagined creating beautiful, fun print pieces that inspire and elevate women. I pondered all kinds of options in the beginning and summoned the courage to talk about it. A decision came next, choosing a path and defining first steps: taking pictures, writing, and learning new tools. Creating photo postcards for friends and family followed. Then, in November 2025, I launched my first Visions of Possibility Collection here at Red & Rugged. I put my work out there. Now, I’m planning my next Sensational Summer Series. And so it goes.

It all starts with allowing your wild creativity. Ask yourself:

1. "What if it’s possible?”

2. “What would that look like for me?”

Reclaiming creativity isn’t about pushing yourself to get lost in a dreamy, mystical place. It’s about awakening your imagination, seeing where it takes you.

As we move through the summer season, I invite you to draw upon your ideas and passions, to explore, design, and choose your path.

Stepping into your next best version doesn’t happen by sitting still and letting your passions and skills stay silent. It happens when you open yourself to wild creativity and stay in motion. What next step will you take?

Sunset What Isn't Working

There’s something about this season that speaks truth to growth and change.

Nature gives us all the tips on vibrant transitions if we pay attention.

What was once the norm evolves. And, not everything makes it through winter.

What this looks like is different for all of us. For me, I’ve let go of old eating habits, of foods that happened out of boredom, not nourishment. That habit wasn’t in line with my goal of aging powerfully. And I feel better for it. I let go of clutter, one room at a time. (This one will take a bit longer, perhaps you can relate?!) I love the result thus far - happier, lighter, more ease. I’m meeting with friends and let go of the urge to sacrifice play for more work. Connection is important to me, and catching up with friends is good for my soul.

It’s a gentle awareness of what needs to happen next.

And awareness is what allows savvy women to make their next move.

If you’re building a business in this chapter of life, you don’t have the time - or interest - for what doesn’t work. For what isn’t meaningful or genuine. You’re not here to manage drama, overextend yourself, or carry other people’s opinions.

You’re here to bloom. Which means you need to sunset a few things.

Not everything needs to come with you in this next chapter.

What can you sunset today?

1. Drama disguised as “how things are.” The client who drains you. The friend who subtly undercuts your ambition. The endless loop of second-guessing decisions.

You’re not obligated to keep doing what exhausts you.

2. Habits that once made sense - but don’t now.

Overworking. Undercharging. Saying yes when your gut says no.

It’s okay to reflect on an opportunity before you answer. Hit pause and check in to see if this idea makes sense. If not, decline it. Trust that the right opportunity is coming.

Remember, this is your chapter to define.

3. The belief that your age is a limitation. Here’s the truth: you don’t need to wait longer and learn more. You’re informed now. You bring experience, knowledge, a

willingness to learn - and a much lower tolerance for nonsense.

That’s not a liability. That’s an asset.

Instead of overhauling everything, try this:

Be aware. Notice where you feel heavy, frustrated, and what is draining you.

Be specific. Name it.

• Are you doing so much for others that you have no time for yourself? Your decisions show others how to treat you, set an example, and demonstrate that your priorities matter.

• Do you have a customer who keeps shifting expectations, taking more time, overstepping?

• Are you working all day and evenings? You’ve allowed no time for rest, a refresh, you’ve made no space for creative, pure fun?

  
  Sunset it.

  No need to make a scene or a big announcement.

• Establish boundaries.

• Create space in your day.

• Shorten the meeting.

• Say, “I appreciate the suggestion.” Instead of yes.

• Raise the price.

• Or simply….opt out.

A Few Powerful Thoughts to Keep in Mind

Letting go isn’t about becoming someone new or reinventing yourself.

It’s about becoming a more genuine you - minus the baggage.

And here’s what you need to know: The women who thrive in this season aren’t the ones doing more. They’re the ones carrying less.

This week, don’t focus only on what you’re growing, building.

Look at what needs to go.

Because something fabulous is trying to rise - and it needs room.

Spark Your Mind, Soothe Your Soul

I’m highlighting a natural beauty today, one that invites calm and elevates your creativity and inspiration. She offers joy, mystery, and awe, and is open anytime to welcome you. I honor Earth Day and all of Mother Nature’s gifts.

Nature is a beautiful blend of science and splendor, with studies and lines of evidence showing that spending time outdoors sparks brain activity and improves cognitive function (not to mention heart health). Yes, that means reducing your stress and anxiety while inviting you to think differently, awakening your next idea. Being in nature isn’t just nice to do; it fundamentally impacts our body and mind.

This week, try something new: take a call outdoors, schedule a walking meeting instead of behind your desk, eat lunch outside - your clearest thinking may be on the other side of the door. Enjoy your time soaking up this powerful source of energy and relaxation.

(If you want to read more about the science, here’s one of many articles, Nurtured by Nature: https://www.apa.org/monitor/2020/04/nurtured-nature)

Change Is in the Wind

Can you feel the shift? A vibrant season has arrived, a chance to embrace the changes outside and shed the heaviness. Does this sound like where you are? I feel it, and I hear from a lot of you who are trying to shake loose and build momentum.

The ideas are flickering, you sense they’re coming, trying to break through, yet some days you feel stuck in gray. The key to getting unstuck is to be in motion.

Don’t let the stale settle in. On the calls and the meetings I participate in, there is a palpable sense of the challenges in today’s business world. While the obstacles are real, they don’t have to keep you frozen. Pick one thing on your list, and take the next step. Some days, the step might be small, but at least you’re moving. Your customers, family, friends, and even colleagues look to you to bring the energy, to be a light, and redirect toward an open space of opportunities.

When you feel your mind resisting, spinning in place, movement frees your energy. If you can’t decide what to do in your work, do something to help someone else. Send a card, reach out to say hello, connect. You’re not alone, and they’ll appreciate your thoughtful outreach. That one act of kindness feels good and gets you going. Another option is to let nature inspire you; step outside to clear your mind, go for a walk, even if it’s around the parking lot.

Ask yourself: What can I do differently this week? How can I breathe fresh air into my plans?

I hope this inspires you, friends, to stay in gentle motion. Today, what is one thing you can do to help that flicker become a bright light?

Lessons from the Rearview

Over the years of my entrepreneurship journey, I’ve built things I love, and I’ve closed things down. That’s how it works. I discovered that my “wrong” decisions were counted by others as valuable experience. (Perspective can be hard to hold when you’re “in the thick of it” as a business owner.) Opportunities appeared because people saw a foundation of knowledge and strength, and knew I could inspire and educate those just starting. I saw moments one way, others saw them differently. Now, I know better.

What past experiences are you rehashing and seeing only the negative? What if you redirect your thinking? Consider your pivotal moments, note what you learned, and the skills you acquired. Maybe now you’re thinking differently, practicing better communication, focusing, and know the difference between a projection and a miracle.

What if you pull confidence from these moments? Acknowledge your strong foundation and let go of constant comparisons to a perfect scenario.

Celebrate that you are either winning or learning, and both serve you well.

Relax Into a Refined Plan

A few deep breaths and an air of calm haven’t always been how I approach a new project. My early years were fueled by intensity and determination, backed by passion. These are helpful traits to access when entering a new chapter. However, a steady diet of intensity without a sprinkle of calm isn’t healthy. Like me, I’m guessing you’ve been there? I eventually learned that the addition of slow, peaceful moments is when the insights, ideas, and inspired planning come together.

It may seem ironic that allowing space to pause amid work schedules and commitments is what creates clarity. It’s true. Being open, moving lighter lets you write, think, and solve problems more clearly. Ease cracks open space for ideas to float to the surface.

This natural flow of ideas is what feeds your vision, whether it’s of next month or next year. The proactive choice to make time, focus on your future, and imagine what excites you draws you forward. And, when your day goes sideways, it’s your vision that brings you home, reminds you of your priorities, and the next step in your plan.

If you hold no vision, then you move at the whim of others. Your energy is drained by the lack of a cohesive thread or direction; it’s a road to nowhere. Don’t let reckless and random define your days. Instead, choose a relaxed approach to refine your plan and enjoy this next chapter.

If you're feeling the frustration of bouncing between what others think and dragging yourself across imaginary finish lines, it’s time to pause and take a breath. Refresh and reset. I invite you to join me in Dial Into Your Brilliance. It’s my new coaching capsule. I’m excited to be your guide as you define the next steps of your sustainable, fulfilling plan.

What if Your Vision Fits Your Life?

Are you holding on to your current life so tight that your dreams are slipping away? I talk to women who work so hard for what they have and think their only option is to choose between their dreams and the life they have today. What if it’s possible to create space, a world where you continue your growth and fulfillment, and savor what’s fun and fabulous in your life?

create a vision that savors the fulfilling, the fun, and the fabulous

There’s no magic wand required; it comes down to three things. Getting clear on what you want, defining next steps, and being devoted to your priorities.

Gaining clarity means first choosing your non-negotiables. What are the joys, the activities, the things that are the most important in your life? These elements remain a priority, and your body of work or business is threaded around them. Family gatherings, date night, dinner with friends, your art, journaling, reading, travel, long walks, etc. What is the life you’re creating?

Once you set your non-negotiables, you weave the work you love around these areas. This is the time to refresh and refine your plan. Write down the steps you want to take this quarter and add them to your calendar. Then, step back and take a look at what you’ve created. Does this schedule excite you, feel inspiring, offer you a chance to stretch and grow? Or are you exhausted looking at it? Be real. Move, extend, or change what doesn’t feel right in this chapter of your life. Your calendar speaks volumes, and as a smart, capable individual, you decide your timeline and path forward.

Lastly, being devoted to your schedule and to the priorities you’ve set makes all other decisions easy. It allows you to avoid temptations and time-wasters disguised as opportunities, activities that move you off track, and derail your plan. Because you take the time to get clear and make thoughtful decisions, you can say “yes” or “no” with confidence, choosing to stick to your plan and the exciting life you’re building.

As the CEO of your life, revisit and refresh your plan. Savor the fun and fulfillment with a vision that fits your next vibrant chapter.