Set the Mood for a Moment of Escape

Winter can be a time when we’re all looking for an opportunity to take flight, set sail, cozy up, in short, to escape. Is it possible to package up that relaxing experience for clients without them ever having to leave the room? With the right mix of elements in your gift box, you can set the mood and encourage a few blissful moments to let the senses unfold.

Maybe it’s a journey to the crisp air of the slopes, the feel of a warm ocean breeze, or a quiet trail walk, packaged into one distinct gift. Like a favorite song, or the smell of a certain fragrance, the right combination of artisan pieces can do wonders for the imagination. For any skeptics out there on the power of setting a mood, consider the rise of Hygge, the Danish lifestyle of embracing light and texture to inspire feelings of well-being and contentment. We first heard about it from friend, and branding expert, @andrebean who shared the concept and how it complemented our artisan gift business. As we soon discovered, much has been written on the topic. (More here.)

While you’re planning the details of your next client gathering, consider how the gift choice will set the stage. Is it smooth and sophisticated (porcelain glasses, hand-crafted cutting boards) or casual and upbeat (colorful tumblers or steaming mugs of tea and coffee)? If visions of warm summer nights are the goal, light textures make a nice addition (festive ceramic cups with hand-woven coasters). On the other hand, rich leather and woolen blends conjure up visions of a cozy fire inside a winter retreat (whiskey tumblers, ceramic flasks). How will your gifts stir excitement and anticipation?

The right textures can deliver an experience that helps transport your guests to a place of quiet respite. And the good news is, there’s no waiting line or baggage fees on this journey.