Your Train is Leaving the Station

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What’s the energy you create in meetings and conversations? Are you in motion, excited about where you’re going, sharing your next steps?

I love riding the train, especially the moment it pulls away from the station. That’s why I equate the energy of successful founders with the “All Aboard” mentality. People can join you on this fabulous journey or choose to watch you go.

Customers, future clients, and business colleagues feel the energy of someone on the move. No one wants to be left behind and miss the chance to be part of something fresh and exciting.

Don’t get stuck thinking there’s only one way to spark momentum. While stories of client sales make for great sharing, there are other ways to attract interest in you and your business, especially in the early days.

Here are five examples (other than sales) of how to generate the vibe of excitement around your new business.

  1. What upcoming events are you attending? Is the event full of interesting speakers who are intriguing, inspiring, and not easily accessible? Who will you meet? Will you be learning new skills, ideas that you can’t wait to share to assist customers?

  2. Are you posting valuable content? Are you writing an amazing blog or sharing video tips, steps, lessons that add value, a new experience, or a new way of thinking for your customers?

  3. What new products are coming? Share your excitement for the next product you plan to launch or a recent addition. How is the product different from the competition, and how does it aid your clients? What unique features does this product offer?

  4. Have you been asked to speak? Being asked to speak or host a workshop adds credibility to you and your business. By speaking on panels, as keynotes, and in workshops, you demonstrate that others value your knowledge, skills, and experience. Make the most of the aligned opportunities.

  5. Are you attracting new vendors or partners? What will this new talent bring to your existing products, services, or events? Share what’s fresh, exclusive, or one-of-a-kind about this new business partner or vendor.

In the early days of business, it’s all about the energy you bring to the table. When you’re enthusiastic about your plan and the path you’ve created for yourself, others will be too, and sales will follow.